SERVICES

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360 marketing

We offer services ranging from pay-per-click advertising (Meta and Google), creating photo & video content, coordinating collaborations with influencers, to more traditional forms such as email marketing and social media management (Instagram, Facebook, and TikTok).

Still not convinced?

Don’t worry; we understand that the decision to start a new partnership is a big deal. Contact us for a free consultation, and we will answer all your questions.

hello@lamamarketinglab.com

+ 386 31 459 439

FACEBOOK ADS

Facebook advertising is currently the most effective digital channel, based on the use of the Facebook platform to promote products, services, or brands. This form of advertising allows you to target a specific audience based on the demographic, geographic, interest, and behavioral data of Facebook users.

Currently, with advertising on Facebook, you can reach 2.17 billion people – in other words, nearly 30% of the world’s population. Furthermore, the active user base of the platform continues to grow. This can be attributed to its popularity, and for now, it can be confidently stated that even new platforms like TikTok cannot outshine it.

According to recent analyst forecasts, it is expected that Meta’s advertising revenue will reach $121.9 billion in 2023, which is an 8.18% increase compared to the previous year. Projections for 2024 show that the company’s revenues are set to increase by a substantial 10.52%, reaching a total of $134.72 billion. This means one thing: investing in Facebook advertising is highly profitable for businesses, and an increasing number of them are opting for this form of digital advertising.

WHY ADVERTISE ON FACEBOOK?

  1. Extensive audience: Facebook is one of the largest social networks in the world with billions of active users. This allows advertisers to reach a broad and diverse audience.
  2. Targeted advertising: Facebook allows for precise targeting based on demographic data, interests, behavior, and other criteria. This means you can show ads only to people who are most likely interested in your products or services, increasing the effectiveness of your advertising.
  3. Budget flexibility: Whether you have a small or large budget, you can adjust your advertising costs. You can start with low amounts and gradually increase your investment as you notice positive results.
  4. Measurability and analytics: Facebook offers comprehensive tools for analyzing the effectiveness of advertising. Advertisers can closely track metrics such as impressions, clicks, conversions, cost per conversion, etc., allowing for a better understanding of campaign performance and strategy adjustments.
  5. Diverse advertising options: On Facebook, you can create various types of ads, including images, videos, or carousel ads. This allows for creativity in ad design and tailoring messages to your target audience.
  6. Interaction and engagement: Facebook allows direct interaction with customers through comments, messages, and other features. This increases the opportunity to build customer relationships and establish trust.
  7. Local advertising: If you have a local business, you can target users in a specific geographic region on Facebook, which is ideal for increasing local foot traffic or sales.
  8. Instagram app: Since Instagram is owned by Facebook, it also allows advertising on this popular platform, expanding the reach of campaigns to another large audience.

GOOGLE ADS

Google advertising gets you to the top position on Google.

Google ads are shown to customers when they already need you and are looking for you. This is great because it means they are already deeper in the sales funnel, and there is a higher chance of achieving the desired conversion (purchase, service order, etc.). 

But do we really even need Google advertising?

Well, if you don’t want customers to find you exactly when they’re looking for you, then no. Otherwise, YES, of course!

SOCIAL MEDIA MANAGEMENT

Social networks have become an essential part of any serious business or brand today. They serve as a business card, allowing companies to present themselves to potential customers and build their reputation while increasing brand awareness.

Customers no longer just want you to offer a product; they want a deeper connection with the brand and to know what’s happening behind the scenes. If we have loyal followers on our social media platforms and are active on these platforms, we can unconsciously sell our products or services to them through interesting content.

We offer various options for social media management, ranging from taking over the entire interaction with followers and content creation to basic profile management. We also select and contact chosen influencers and prepare campaigns for you.

EMAIL MARKETING

Email marketing is the most underrated yet most effective method of advertising. We have direct access to users who check their email app multiple times a day, increasing the chances that they will see our email. Additionally, we have the user’s permission to send them our marketing content, indicating their interest in our products or services.

CONTENT CREATION

Content is Queen. With content marketing, we create content that attracts and retains our target audience. In this way, we aim to subconsciously create sales by raising brand awareness through content. With the increasing number of products and services on the market, good content is crucial to differentiate yourself from the competition. Content marketing is becoming increasingly important because through content, whether we educate users or simply provide them with engaging material, we strengthen the brand’s position in the market. That’s why this form of marketing is so successful.

We can create individual content for your social media (reels, TikToks, graphics) or ads.